Search Central Live returns to South America in 2026

Key points

• 1

  Event dates and registration: Google is hosting two Search Central Live events in South America for 2026: São Paulo on February 24 (Brazil) and Buenos Aires on February 26 (Argentina). Registration closes February 5, with confirmations sent February 10 via email. Attendees must have this email to enter the event. This is a live, in-person event with no recordings or live streams, so early registration is critical for those who want to network directly with Google Search teams.

• 2

  Event topics and speakers: The events will feature talks from Google's engineering and partnership teams covering how Google Search works, AI integration, Search Console and Trends updates, local partnerships, and Chrome/AI tools. Presentations will be in English with real-time translation to Portuguese (Brazil) and Spanish (Argentina). This means local SEO professionals can gain actionable insights without language barriers, especially for businesses targeting South American markets where Google's search behavior differs from global standards.

• 3

  Why this matters for local businesses: For businesses in Brazil and Argentina, these events offer a direct channel to understand Google's evolving search strategies, which are critical for local SEO. Since Google has been focusing on regional search dynamics, attending allows owners to adjust their websites for better local rankings—such as optimizing for Portuguese or Spanish keywords, improving mobile experience, or leveraging AI tools for content. For example, a Brazilian e-commerce site could use the event to learn how to structure product pages for higher visibility in local search results.