Free Schema Markup Generators: JSON-LD for Every Page

Schema Markup

Every Google-supported Schema.org JSON-LD generator in one place, 25 dedicated tools including our flagship Auto Schema Maker that crawls your whole site and generates schema for every page. Plus individual generators for Article, Product, LocalBusiness, FAQ, Event, JobPosting, Course, Video, Software, Organization, Person, Service, Podcast, Breadcrumb, and more. Most tools auto-fill from your live URL.

Automatic Schema Markup Generator

Crawl your site, auto-detect + generate JSON-LD for every page

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URL-first

Schema Markup Generator

JSON-LD or microdata for 10 types, plus a validator

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URL-first

FAQ Schema Generator

Build FAQPage JSON-LD by hand, paste or URL import

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URL-first

Article Schema Generator

Build Article, BlogPosting or NewsArticle JSON-LD

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URL-first

Product Schema Generator

Build Product JSON-LD with variants, offers and reviews

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URL-first

Local Business Schema Generator

Build LocalBusiness JSON-LD with hours and locations

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URL-first

Event Schema Generator

Build Event JSON-LD with tickets and recurring dates

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Job Posting Schema Generator

Build JobPosting JSON-LD for Google for Jobs

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Course Schema Generator

Build Course JSON-LD with runs, price and syllabus

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Video Schema Generator

Build VideoObject JSON-LD with key moments

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SoftwareApplication Schema Generator

Build SoftwareApplication or WebApplication JSON-LD

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Organization Schema Generator

Build Organization JSON-LD with @id and identifiers

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URL-first

Person Schema Generator

Build Person or ProfilePage JSON-LD

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About Page Schema Generator

Build AboutPage JSON-LD linked to your organization

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URL-first

Contact Page Schema Generator

Build ContactPage JSON-LD with contact points

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URL-first

WebPage Schema Generator

Build WebPage JSON-LD with breadcrumb and topics

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URL-first

CollectionPage Schema Generator

Build CollectionPage JSON-LD with an ItemList

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URL-first

Podcast Schema Generator

Build PodcastSeries and PodcastEpisode JSON-LD

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ItemList Schema Generator

Build ItemList JSON-LD for list pages

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Service Schema Generator

Build Service JSON-LD with price range and packages

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Breadcrumb Schema Generator

Build BreadcrumbList JSON-LD, one page or bulk

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URL-first

Schema Markup Extractor

Extract and check JSON-LD, microdata and RDFa

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URL-first

Recipe Schema Generator

Build Recipe JSON-LD with times, steps and nutrition

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Review Schema Generator

Build Review and AggregateRating JSON-LD

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HowTo Schema Generator

Build HowTo JSON-LD with supplies, tools and steps

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About Schema Markup

The Schema Markup category has 25 tools that write structured data in JSON-LD, the format Google recommends. The Automatic Schema Markup Generator crawls a whole site and suggests schema for every page. The Schema Markup Generator does the same for one page from its URL. There are also generators for specific types, including the Article Schema Generator, Product Schema Generator, Local Business Schema Generator, Organization Schema Generator, Service Schema Generator, Event Schema Generator, Recipe Schema Generator, Review Schema Generator, Course Schema Generator and Breadcrumb Schema Generator. The About Page Schema Generator, Contact Page Schema Generator and WebPage Schema Generator cover the pages most sites have. The Schema Markup Extractor shows what structured data a page already has. These tools are for SEO specialists, developers and site owners who want rich results without writing JSON-LD by hand. Many of them fill in fields from your live page, so you only need to check and adjust the values.

Common questions

Will adding schema markup get me rich results?

Not always. Valid schema makes a page eligible for rich results, but Google decides whether to show them. Some types are limited too: Google ended HowTo rich results in 2023 and stopped showing FAQ rich results in May 2026.

Should I use the automatic generator or a single-type generator?

Use the Automatic Schema Markup Generator when you want to cover a whole site quickly, since it crawls pages and picks a type for each one. Use a single-type generator, such as the Product Schema Generator or Event Schema Generator, when you want full control over the fields on one page.

How do I check what schema a page already has?

Paste the URL into the Schema Markup Extractor. It lists every JSON-LD, microdata and RDFa item on the page, flags missing Google fields, and lets you download the results as JSON or CSV.

Where do I put the JSON-LD code?

Paste the script block into the page HTML, usually in the head or near the end of the body. The Automatic Schema Markup Generator includes paste-in guides for WordPress, Elementor, Next.js and plain HTML. After you publish, test the page with Google's Rich Results Test.

Can these tools output microdata instead of JSON-LD?

Yes. Most generators here have an output switch for JSON-LD or microdata. JSON-LD is the format Google recommends and is easier to maintain, so pick microdata only if your setup needs it.