YouTube Demand Gen Updates for Better Campaigns

Key points

• 1

  New video resizing options: YouTube’s Demand Gen now supports vertical-to-square, vertical-to-landscape, and square-to-landscape transformations for videos. This lets you adjust ad formats to match different screen sizes without losing quality, which is critical for mobile users who dominate YouTube traffic. For example, if your campaign targets iPhone users, square videos work better for their smaller screens, while landscape videos suit tablets. You should test these ratios with your current audience to see which conversions improve most—especially since 72% of new customers come from incremental conversions on YouTube.

• 2

  AI-powered creative recommendations: Gemini will automatically suggest how to optimize your video and image assets for YouTube Demand Gen campaigns. This means you no longer have to guess what works—Gemini analyzes your content against YouTube’s algorithms to recommend the best creative style, color schemes, and pacing. If your current ads use slow-moving videos that don’t hold attention, Gemini might suggest faster cuts or more vibrant colors to boost engagement. Start using this feature by uploading your existing assets to Demand Gen, and check the recommendations within 24 hours to see immediate improvements in conversion rates.