Add UTM campaign tags (optional)
These tags go on your destination URL so your analytics can tell where visits came from. We add nothing else.
How to use
01
Paste the long URL
Paste the full address into the Long URL field, or switch to Bulk for up to 20 links. A link without https:// is accepted if it has a full domain name. Fill in the UTM fields if you want campaign tags.
02
Press Shorten
The link is saved on our server and a seven-character short URL is returned, together with a QR code that opens the same short link when scanned.
03
Copy the link or download the QR
Copy the short URL or share it straight to WhatsApp. Pick QR colours, then download a 1024-pixel PNG or an SVG. Test the link once before sharing it widely.
Why URL Shortener
- No account and no sign-up: paste a link and get a short one. Shortening the same URL again returns the same link.
- Optional UTM fields add campaign tracking to your own link before it is shortened.
- A QR code in your own colours, downloadable as PNG for print or SVG for design work.
- Shorten up to 20 links at once, and find your recent links again in this browser.
When short links help, and when they hurt trust
Short links save space and look tidy, but they hide the destination, and many people have learned to be careful with them. Use them where they solve a real problem, and give readers a reason to trust them.
- Good fits: Instagram and TikTok bios with one link, printed material where people type or scan the link, SMS with character limits, and very long URLs from maps or forms.
- On WhatsApp, a full link from a known site often gets more clicks than a short one, because the preview shows the real domain.
- In email, prefer full links on your own domain. Spam filters and careful readers treat shortened links in email with suspicion.
- Always say what the link is for, for example Menu or Booking form, so readers know what to expect.
- Fill in the UTM fields if you need to track a campaign, since the short link itself has no statistics.
- Test the short link and the QR code on a phone before printing anything.
Using UTM tags with short links
Short links here carry no statistics, so campaign tracking happens in your own analytics. Fill in the UTM fields before you shorten, and every visit from that link arrives with the source, medium and campaign you chose.
| Field | What to put in it | Example |
|---|---|---|
| utm_source | Where the link is posted | whatsapp, instagram, flyer |
| utm_medium | The type of channel | social, email, print |
| utm_campaign | The campaign or offer name | diwali-sale |
| utm_term | Optional: a keyword or audience | returning-customers |
| utm_content | Optional: which version of the post or ad | story-2 |
Common questions
Do short links made with this URL shortener expire?
There is no expiry date on links. The service keeps up to 100,000 links, and only if that limit is reached are the oldest removed. For something printed that must work for years, a redirect on your own domain is the safest choice.
Can I choose my own short link name?
No. Each link gets a random seven-character code of lowercase letters and digits, leaving out characters that are easy to confuse, such as 0, o, 1 and l. Custom names are not available.
Is it safe to use a free URL shortener?
For your own links, yes, as long as you test the short link before sharing it. The risk is on the reader's side, because a short link hides where it goes. That is why many people expand unknown short links with a URL expander before clicking.
Do short links affect SEO?
Links shared on social media and chat apps carry little SEO weight either way. Short links here redirect with a 302, which search engines follow. On your own website, always link to the full URL instead of a short one.
Can I see how many people clicked my short link?
No. The tool does not show click counts or any analytics. If you need numbers, fill in the UTM fields before shortening, and your own analytics tool will report the visits by source, medium and campaign.
Does the short link generator add tracking parameters to my URL?
No. The short link sends visitors to exactly the URL you entered, with nothing appended. Any parameters in your original link stay as they are, and UTM tags are added only if you fill in those optional fields yourself.
Can I edit or delete a short link after creating it?
No. Links cannot be changed or removed, because there are no accounts to prove who made a link. The recent links list only lives in your browser, and clearing it does not delete the links. If the destination changes, create a new short link.
What happens if I shorten the same URL twice?
You get the same short link back. The tool looks for an exact match of the URL first, so a copy with different tracking tags counts as a new URL and gets a new code.
Why did I get a warning that my short link won't redirect?
The link could not be saved on our server at that moment, so the code you see was never stored. Wait a minute and press Shorten again. Always test a short link before you print or send it.
How big is the QR code the URL shortener generates?
It shows at 200 pixels on the page for quick scanning. The PNG download is 1024 pixels with a wider quiet zone, which prints cleanly at poster size, and the SVG scales to any size. You can change the code and background colours, but keep strong contrast so every phone can scan it.