Social Resizers·3 min read

Getting LinkedIn Images Right: Posts, Pages, Covers

Images on LinkedIn do a different job than elsewhere. They sit next to your name, your title and your employer, and they get judged accordingly. Getting them right is less about beauty and more about readability, correct framing, and choosing the right format for the content, whether that is an image, a document or an article. This guide covers the sizes LinkedIn uses, when a PDF carousel beats a graphic, and the crop that ruins most company covers.

Open the free LinkedIn Image Resizer All insights

Start with the frame

Professional context, phone width.

The feed default is 1200x627, the same wide 1.91:1 frame used for link previews across the web. Images near that shape display predictably on desktop and mobile. Very tall or very wide ones get trimmed, and shared links are pushed toward the wide frame whatever you attach.

Readability rules follow from context. LinkedIn gets read on commutes and between meetings, at phone width, with half an eye. Charts need bigger labels than feels natural, and text on images needs stronger contrast than a portfolio piece would.

Posts on LinkedIn also tend to stay in circulation for days as people react and comment. An image with a small flaw gets shown again, with your name attached, every time the post reaches someone new, which is worth five extra minutes of care.

Document posts vs images: when the PDF wins

Depth versus a single glance.

The choice comes down to depth. A single 1200x627 graphic delivers one idea at a glance. A document post, LinkedIn's swipeable PDF format, holds several pages of ideas and keeps readers on the post while they swipe.

Documents still start life as images. Each page is designed at a fixed size, square or 1200x627, before being assembled into a PDF. Size the page art first, keep one idea per page, and put the payoff early rather than saving it for the last slide.

Company page and profile image sizes

Several assets, several shapes.

This is where LinkedIn gets strange. The company logo is a 300x300 square. The company page cover is a 1128x191 strip, a shape almost no photograph naturally fits. The personal profile banner gets a roomier 1584x396, the profile photo is 400x400, and article images run a full 1920x1080.

Those rectangles have nothing in common. That is the argument for generating them from one source in LinkedIn Image Resizer rather than eyeballing crops in a design tool the night before a launch. Upload once, and every size appears with a live preview.

The personal banner has its own trap: your profile photo covers part of its lower left, and phones trim the sides. Keep text toward the centre and right of the 1584x396 canvas.

One graphic through the company cover, worked out

What 5.9:1 really costs.

Take a 2560x1440 brand graphic and the 1128x191 Company page cover preset with Crop to fill. The target ratio is about 5.9:1, so the full 2560 width stays and a band only 433 pixels tall is kept, then scaled down. The result keeps roughly 30 percent of the original height. Press Adjust crop to drag that band up or down and zoom until the part that matters fills it.

That number is the lesson. A centred wordmark survives the band. A composed scene does not. Company cover art should be designed as a strip from the start, or chosen for a horizontal slice that stands on its own.

Run the same maths on the 1584x396 personal banner, a 4:1 shape, and about 44 percent of the source height survives. That is still less than half, which is why a banner photo needs its subject in a clear horizontal band.

LinkedIn image mistakes that undercut credibility

Small errors, professional stage.

On a network where your name sits next to every upload, these sting more than they would elsewhere.

Reusing the personal banner as a company cover and cropping the message into fragments
Posting dense multi-part slides as one image instead of a swipeable document post
Uploading a detailed logo at 300x300 that turns to noise next to posts and in search. A simple mark works better, and Fit without cropping handles non-square logos
Letting a shared link generate its own preview when a purpose-made 1200x627 was one export away
Sizing text for desktop reading when much of the audience scrolls at phone width

Tips and the tools worth pairing with LinkedIn

Refresh the whole set at once.

Refresh everything in one session: post image, both banners, logo and article image from a single source file, so nothing drifts off brand between updates. Download all (ZIP) saves the set with names like linkedin-profile-cover. Start from a large original so the 1920x1080 article image stays sharp, and keep white space in banner art, since LinkedIn's interface is busy and breathing room reads as confidence.

For the link preview side of the same job, OG Image Generator builds a 1200x630 share image. Image Compressor trims heavy exports before upload, and Twitter (X) Image Resizer refits the same campaign art for X.